- Keep THE WHY at the forefront

- Co-design rather than design in isolation and amend amend amend

- Emphasis on planning phase - Keep the end in mind!

- Emphasis on user testing

- Encourage increased transparency across projects & domains

- Encourage more collaboration across people, projects & domains

- Focus on partner relations - We don't work "for", we work "with". Share our ways of working with partners (NB)

- Encourage skill-sharing

- Stay away from catastrophising